The South Africa Fashion Week winter and summer collections is set to take place between October 2011. According to information sent to today,the winter collections would be showcased at Crowne Plaza, Rosebank between September 22 and 25.

The SA Fashion Week Summer pop up shop 201 collections would hold at Sandton City Fountain Court between October 30 and 2 October.


South African designer, Gugulum dream is to create timeless designs. She was a stylist for Soul magazine before setting up her label in 2008.

Where did you study?
I studied at the Wits Technikon.

How long have you been designing.
I have been a designer for many years but my label has been operation for three years now.

When you start with a collection do you start from scratch or build on an existing collections?
I start my collection from scratch and then pull in some ideas from my other collections if necessary.

Does your culture have an influence in your design aesthetic?
The world cultures are my culture, so yes it does.

Do you think a designer can stay completely true to themselves in the South African Fashion Industry and if so how difficult is it for you to do that?
I do try to stay true as much as I can, but what the buyers expect does affect what you put out to the public.

In your opinion is design a talent or do you think someone can learn to design?
For me personally I believe it is a talent, but I have seen people learn design tricks and survive.


Related links

Arise Africa Fashion Week -Sandton, South Africa 2009


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